From the morning paper to the label design on drinks cans, typography is used across a variety of mediums and is a crucial aspect to any design work. If you’ve often wondered why it makes such a difference for print in general, read on as we break down the key reasons why it’s important to be aware of type.
Whilst we’ve covered traditional typography methods such as woodblock printing before on the FMS Blog, it’s influence on modern print design is something that should never be ignored. On any piece of print design, the font you use and the layout of lettering is equally as vital to creating any striking graphics as colour is. Here’s why.
Clearing Things Up
If you’ve spent time and effort on a piece of print design, the first thing you want your intended audience to do is to read the text on it. The last thing you want is for them to forget your branding or message because the text is difficult to read. A clear font style paired with accurate sizing, spacing and line length is more likely to draw the attention of a reader rather than leaving your design completely blank. Additionally, poorly planned lettering and font colour can be a pain for sore eyes. Thinking about the typography going into your design can help lessen eye strain and fatigue.
Every piece of print design you create has a purpose and every purpose has a direct connection to evoking a certain feeling or emotion. It might not seem the case as first, but typography is instrumental in making viewers of your design feel a certain way about it and even, about your brand in general. A messy font may for example, suggest the feeling of anger or creativity, where as a more sleek and refined font may project the sense of professionalism and formality. Typography speaks, so it’s up to you to make your audience listen.
Attaching a Brand
Think about some of the major brands in the world today. What’s the first thing that you remember about their products or their logo? The font they use. The more times that your audience recognizes the font and overall style of the typography used on your design, the more likely they are to trust you and the message you are attempting to communicate to them. Typography is a huge factor in both creating and establishing brands and product identities – stay in the memory of your audience by creating a recognizable font and lettering style.
Virgin Entrepreneur – Can fonts make or break a brand?
Colour Graphics Blog – The Psychology of Typefaces – What is in a Font?