A printed letter over an email could now be the difference between getting your point across and getting binned within seconds of opening the message.
How many of us have a large bank of unread emails? Even worse how many of us send emails straight to our deleted items folder in outlook without ready the body content?
On the other hand how many of us throw letters in the bin unopened or judge the letter to be not worth reading from what you can simply see on an envelope? Not many of us can resist opening a letter addressed to us to find out what’s inside. It’s like opening a present these days, as in many cases a plain envelope can present a mystery that we want to uncover immediately inside.
Let’s look at some clever ways a printed letter can gain a more positive response than its digital counterpart. You know that email thing everybody has been using the past 15 or so years.
First of all though, let’s look at the brief history of digital letter writing.
Email: The Printers Arch Enemy
About 15 years ago email really took off and whether we were in our homes or offices, we all found this instant way of sending a long, medium or short message to someone hugely convenient. Rather than having to type out a letter or even put pen to paper, seal it in an envelope and send it off on its way through the networks of our postal service, the increasing numbers of email users could now type a message on their computer and once finished send it to the recipient straight away.
No P&P Required
Free email services began to crop up such as Hotmail and Yahoo, which were password protected and accessible through our home web browsers.
Through these email providers it was then possible to write a message and include photos and videos as attachments.
At first we were all amazed by this efficient and mostly free service and many of us would log onto our email service at every opportunity with excitement, to see what new messages we had been sent.
Too Much Of A Good Thing (And Spam)
As everyone began to enjoy the ease of emailing each other, the negative side of email began to rear its head. The rise of spam email has equalled the rise of normal email, only spam can be a nuisance and sometimes even dangerous.
These emails are basically mass emails that get sent out to numerous recipients and are designed to try to encourage people to click on links in them. However, many links go to phishing sites that attempt to gain sensitive information from people or sometimes even worse they can attempt to install malware on a computer.
So How Are Printed Letters An Advantage?
Printed letters can have the nostalgia factor for many people, as we discussed before it’s a novelty to receive a letter addressed to you in this modern day. Sending out letters may mean that there is a higher chance that your intended recipient will open it immediately, compared with a potential long wait time for emails.
Time Is Of The Essence
Plus there is the factor that printed letters take longer to compose and send than an email. An email can take mere minutes to write out and then send, which then takes seconds to arrive to the person. Ideal for time sensitive information, but for other information it might be possible to consider sending a letter.
It takes more time to write out a letter with proper letter etiquette, then print it out and label the envelope. After this, the envelope has to be affixed with a stamp and then sent. It shows that care went into the letter compared with a bare bones email.
Personalisation Is Key
While most emails can be personalized in some way, such as using a specific email signature to signify who you are and who you work for, letters can be personalized far easier. Letterheads can portray a professional image and the type of paper used can also signify personalization.
Want attention to be immediately caught? Then use coloured paper or envelopes. A personal signature at the end of the letter can bring a personalized touch that you simply can’t get via electronic emails. It’s all about looking like you care, and sometimes a printed letter is the way forward.