At the recent HP Reinvent: World Partner Forum, HP announced a new print sustainability pledge as part of their commitment to address current environmental concerns.
During one of the company’s largest global partner events in the calendar year, HP announced this week a new print sustainability pledge.
The pledge, which contains several areas of focus, promises to support a forest positive future along with addressing carbon usage and materials considered as damaging to the planet.
By issuing this new print sustainability pledge, HP are continuing their ongoing efforts to transform the business into a more efficient, sustainable and circular operating model.
It also follows a commitment made by the computing giant in 2017 to reduce greenhouse gas emissions by up to 25 percent.
Promoting a Forest Positive Future
An area of importance highlighted by HP’s print sustainability pledge is how the company is hoping to continue to promote a ‘forest positive future’.
The company have already reached a stage of achievement with this. In 2016, they were able to reach a 100% zero deforestation rate with their HP branded lines of paper, almost two years ahead of their intended schedule.
Additionally, HP are on track to achieve another zero-deforestation goal in 2020, this time however with the company’s paper-based product packaging reduction efforts.
When examining the company’s efforts to tackle carbon emissions, one survey reveals that HP customers have reported an annual reduction in carbon emissions, cost per device and energy consumption by 33%.
These results stem from customers who currently use HP’s Managed Print Services and follows an announcement made by the company concerning the launch of a new energy efficient EcoSmart LaserJet printer alongside EcoSmart black toner cartridges.
Supporting a Circular Economy
HP’s commitment to helping support a circular economy has been boosted with the recent reinvention of its overall printer offering.
At the time of writing, HP’s HP ENVY and Tango printers now comprise of nearly 30% of closed loop recycled plastic.
And focusing on the companies use of recycled plastic content within other products, statistics state that since the year 2000, over 199 million pounds of recycled content plastic have been used in order to create nearly 3.9 billion HP Original ink and toner cartridges.
These stats also correlate to an initiative produced by HP in 2017, of which the company introduced the very first HP Original ink cartridges to be made from plastic bottles sourced as part of HP’s ongoing charity projects in Haiti.
Current figures reveal that HP has been able to source more than 550,000 pounds of plastic considered to be ocean bound in order to be used in their product range (HP reveal this to be the equivalent of more than 12 million plastic bottles).
Meeting Market Expectations to Issue a Print Sustainability Pledge
The expectation to issue a print sustainability pledge doesn’t just stem from the higher parts of a company, but from the customer market too as has been more recently seen in the media.
This is evidenced by an Edelman study conducted in 2019 on the subject of trust which disclosed that almost 67% of consumers identify themselves as ‘Belief-Driven-Buyers’, believing that brands should be a force for social and environmental good.
Summarising the main pillars of the new print sustainability pledge HP has made, President of HP’s Imaging and Printing business, Enrique Lopes, explains:
“We are redefining the power of print to create a positive, lasting change for the planet, its people and our communities.
HP’s commitment to sustainability guides how we do business and drives the way our printers are designed, made and used.
At HP Reinvent, we took one step further by pledging to lead the industry in making every page you print sustainable.”