A topic that is used in regular discussions between experts and key influencers in both in the online and offline world of marketing and design is the relevancy of printed media in today’s modern world. In an era where technology is thought to now rule supreme, it’s important to note that printed materials may still hold their value and provide an impact on every day living that we sometimes take for granted.
It cannot be ignored that digital media has revolutionised the way in which we can now access media such as photography and videos, along with various pieces of written content such as news articles, away from the confines of the home. However, a key part of being able to view digital content is having access to a screen or digital display, usually those found on a smartphone, computer monitor or tablet device.
A downside of digital content is that although it is freely available, it isn’t freely accessible unless you own any of the items mentioned above. Commonplace issues such as the need for an internet connection or mobile phone data in order to view constantly fresh digital content also proves as a slight stumbling block for those who rely on digital material also.
Print Media is viewable in just about every aspect of modern day life. It can take the form of newspapers, advertisements, posters, leaflets, books, magazines etc. If you walk around in any part of the world, you will see that print still appears in just about every place imaginable. Print provides an immediate accessibility – it’s something you can hold in your hands physically. It is often argued that Print Media feels much more personal to a person and provides them with the opportunity to ‘escape’ from the technology driven world we live in currently.
Another key aspect that Print Media provides is the display of colours and textures which sometimes prove difficult to replicate in a digital format. Many art pieces and portfolios of photography are said to be much richer and vibrant when viewed in their original format, which is something that to this day, still struggles to translate over to being viewed on a digital screen.