Print still makes money. With the work of artists, photographers and local print shops, the print business continues to thrive. In fact, many in the industry are now beginning to use their homes to set up their very own print businesses – something which was too expensive to attempt a decade ago. If you’ve ever wanted to create your own home printing business, there’s never been a better time to start than with the help of our three part guide!
Improve your Print Knowledge
To make the most out of a home printing business, it’s important to understand some basic to intermediate printing terms. When customers or client start asking you for custom print jobs, you’ll need to be able to interpret their written or digital specification sheets. Not only that, but for customers who aren’t as aware about the printing industry as others, you should expect to provide your own advice and opinions so that you can produce their request to the best of standards. These will in turn, set you apart from the competition and likely help build trust in your work. Once you’ve done the necessary homework, it’s time to move on to planning the work space.
Creating the Perfect Workspace
If you’ve ever worked from home before, you’ll appreciate the thought that goes in to planning the perfect environment for concentration and creativity. Planning the space you’ll be using for your printing business is no different to this. The main thing to consider about your working space is the size of the printer you’ll be using. Are you hoping to produce a large amount of printing jobs at any one time? Then you’ll need to plan the space requirements for a large format printer. Alternatively, if you’ll be producing smaller scale prints, then you’ll need to clear space for a small to medium sized laser or inkjet printer. Some extra things to also take into consideration are:
- Allocating space for print outs to dry (particularly when using a large format printer)
- Organising the software packages you’ll be using to design and edit print specifications
- Creating a storage room or cupboard for equipment and paper
Doing the Research
Once you’ve planned out the space for a home-based print workshop, the next important step is to do some research into what your business can offer. Whilst printing is a profitable market, it’s also an extremely competitive one too. To avoid the risk of plagiarism or being outshone by other prospective home printing businesses, try to identify a niche you can offer. If you are looking to produce print for business clients, then look into printing items that could help make their company run smoother. Printed materials such as marketing brochures, direct mail, instructional handbooks and data sheets to name a few are all good starting points when producing B2B (business-to-business) print projects.
If you are hoping to create profitable print for the average consumer, then common design pieces such as invitations, cards and posters provide some great starting blocks to advance on from. Remember – try to be unique. The more creative and distinctive your print offering is, the more likely you’ll be to both attract and keep regular customers.
These are only the starting blocks you’ll need to get a home printing business up and running, so make sure to check back later this week for the second part of our guide. In it, we’ll be discussing the type of equipment to buy and carrying out your first test prints!
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